Case Studies, Product Features, and Local Government Resources
Casey is a local entrepreneur looking to open a seafood restaurant in the City of Park View, USA. She has her business plan mapped out, but even so, the permitting process for her restaurant remains a daunting task. Park View has a website, but it’s unclear which forms she needs and which departments should be involved. The process feels unnecessarily slow and cumbersome. Her government feels disconnected and inaccessible to Casey’s ambition for development.
In this webinar, government permitting expert Jocelyn Mathiasen provides municipal managers with a guide to making permitting functions efficient, effective, and customer-friendly. While implementing new technology is an important element to improving permitting, governments must also focus on other areas, from streamlining processes to creating accountability across departments, for their technology investments to truly pay off.
You read that right – we’re a permitting solution referring to ePermitting as “low-hanging fruit”. Why? Because when it comes to high-impact, measurable, and scalable improvements to your municipality’s digital presence, ePermitting is like training wheels. Whether you’re a team of one managing countless moving parts, or a local government who hasn’t yet heavily invested in your online presence, it’s time to consider ePermitting. It’s time to consider giving a little, in return for a lot.
In 2015 and 2017, the planning magazine Planetizen released reports overviewing the results of surveys benchmarking “the use of technology in city planning departments across the United States.” The data is meant help municipalities gauge the nationwide trends of their peers and plan for how new technology will affect planning departments in the upcoming years. This infographic highlights some of the major findings in the 2017 report (based on a 2016 survey) and how they compare to the 2015 report (based on a 2014 survey). See below for the full reports and more about the authors.
Social media has long been an integral part of daily life. We have never been so easily connected as now, and the benefits span far beyond seeing your friends’ Christmas photos and not-so-funny memes. From marketing, to journalism, to fundraising, social media has revolutionized professional industries.
For local governments, it can hold even greater prizes. Social media is part of a foundation for a new type of democracy and community participation.
This article was authored by John Covey and originally published in the Alliance for Innovation’s Solutions Journal.
About John Covey
Having worked in the technology field for the last 36 years, John currently serves as the Chief Information Officer in Shrewsbury, Massachusetts. As a civic technologist, he supports ViewPoint in continuously improving ViewPoint Cloud, bringing modern permitting services to more forward-thinking local governments like the Town of Shrewsbury.
Using cloud-based software is standard practice for modern industries and most consumers, yet many local governments have still not fully understood and adopted this technology. That’s why we teamed up with the folks at ProudCity to talk about the benefits and best practices around adopting cloud-based software in local government.
Last month we sat down with Riverside, California’s Chief Innovation Officer Lea Deesing and Director of Community & Economic Development Rafael Guzman to talk about their strides in customer-facing technology. With an innovative ‘ecosystem’ of online services, Riverside, CA is a nationwide leader in providing customer-centric tools and platforms for their residents and visitors. Having spent many years working in smaller communities, Deesing and Guzman also share their insights for improving customer service and technological innovation without breaking the bank.
Last month, U.S. News & World Report released their newest project, the Best States Ranking 2017, grading all 50 U.S. states across 68 metrics in categories ranging from “healthcare” to “crime & corrections.”
As a federalist political system, the U.S. is an ongoing experiment in governance, with many states larger than entire countries. Report authors identified the shift in power from federal to state governments as a catalyst for focusing on individual state efficacy.
With the near universal presence of Airbnb, there’s no denying that short-term rentals have cemented their place in modern life. For some, hosting has become a necessary second source of income. For others, short-term rentals present a form of cultural currency for meeting new people or exploring a city. However, they also represent a modern regulatory challenge for local governments—how to regulate globalized, tech-based markets within their own jurisdictions.
Technology is driving major changes in building departments, introducing a whole new way to build our world. Two technologies in particular–cloud-based platforms for storing and sharing data and building information modeling (BIM)–promise to change not only the way construction projects are designed, but also the processes of building officials responsible for approving them. As a result of changing technologies, building officials will soon need to become more tech-savvy in order to take full advantage of the benefits that these new technologies bring.
As any modern software sales team will tell you, the process of buying and implementing new software solutions has changed drastically over the last two decades; the roles have almost completely reversed. In an oversaturated market, buyers hold all the chips, and it’s up to vendors to take a more creative, consultative approach by helping their prospects find the best solution for their needs—even when that solution isn’t the one they’re offering.
Given this environment, the biggest obstacles to purchasing and implementing new software oftentimes arise internally—difficulties aligning expectations, needs, and processes between different departmental stakeholders. Although company websites explain software features, functionality, and benefits, it can still be difficult to identify which one is the best fit for your departments and community members. All of these stakeholders have their own considerations, as well as existing processes, which have many times been in places for years or decades.
As a key decision-maker in this process, you are likely tasked with bringing together these voices and finding the solution that encompasses the most needs. No pressure, right? We want to help. Drawing on over two decades of experience helping local governments, our sales, customer support and success, and implementation teams put together the most common concerns communities face when considering, purchasing, and implementing new software. Use these examples and strategies to guide you through the process, and if you’re experiencing something different, reach out to our team with your questions. We’re here to help!
What’s really the problem here? There are many stakeholders involved in the process of identifying and selecting new software. There’s also uncertainty about how day-to-day operations will change, potentially causing stress and resistance when trying to get all parties on board. Without having concrete examples in front of them, staff members may find it difficult to justify taking the time to learn how a new system could improve their processes, and in turn, create a better citizen experience.
How to solve it. Identify all stakeholders, from the Mayor to the City Clerk, and get them involved in the decision-making process. What are their concerns? What potentially excites them about the change? One way to bring together these voices is to put together a short 5-10 question survey, and have everyone complete it on their own time. That way, you can address concerns up front, and get an at-a-glance picture of available resources and motivations. Bringing stakeholders to the decision-making table will make them more invested in the success of a new project.
As for providing solid, empirical evidence on how process improvements might look and feel, make a day of it. One ViewPoint community set aside an entire day to weigh the pros and cons of all potential software vendors in succession. Their staff was able to make a difficult and abstract decision more manageable by having a centralized discussion, rather than trying to round up disjointed impressions gathered over several days or weeks.
On a similar note, don’t discount a vendor’s flexibility in scheduling time for a presentation. If their sales team can’t make time to help you find the best solution, it’s probably a good indication of what their customer service would be like post-sale.
What’s really the problem here? This is a common concern among staff members when beginning the conversation about new software. While it’s true that once fully adopted, departments typically see an increase in requests, any software system worth your city’s investment will make processing these requests much easier. By centralizing information and removing the need to bounce physical documents between different departments, both the number of steps and time required to process requests are drastically reduced.
How to solve it. Bring up the issue with your sales representative. Given that this is such a frequent roadblock for those involved in the decision-making process, your rep will be more than happy to a) demonstrate how your workflow will improve within the software and b) provide real-life examples of other communities who were experiencing the same doubts, and were pleasantly surprised once they started analyzing results. Taking this evidence back to departments members who are doubting the process will help them realize their ability to improve operations. In comparison to the government software technology available 10 years ago, modern, cloud-based solutions offer the ability to facilitate greater efficiency at a lower cost, while achieving a higher level of citizen satisfaction—a win-win-win opportunity for forward-thinking municipalities.
What’s really the problem here? Everybody, to some extent, fears change. People like what they know, and get comfortable with the way they operate. Any disruption to that can be perceived as threatening. A prime example is government reluctance to move from paper-based workflows to cloud computing solutions. Again, it’s important to remember that “not being tech savvy” and not wanting to “lose their existing systems” are distractions from the real problem—fear of change. Some staff members might resist new software because they don’t believe it will be able to replicate their current workflow—“the right way to do it” or “the way we’ve always done it”—in a digital format.
How to solve it. This is another concern that your sales rep should be well-prepared to handle. Have them demonstrate the flexibility and personalization of the software, and if possible, set up a pilot environment so staff members can play around with the interface. The ability to customize workflows will vary between different platforms, from very rigid to highly customizable—consider what makes most sense for your needs.
If breaking away from traditional processes is a major concern for you and your team, opting for a more malleable platform will be the best way for you to move forward with a given vendor. Using such a product allows your team to build their departments’ unique steps into the overall workflow, and alleviate any fears that moving to a software solution will severely disrupt their day-to-day work. Remember to keep team members informed of new changes as you move through the process. Change can be hard, but time, pilot environments, and the opportunity to discuss concerns will make the transition easier.
What’s really the problem here? It’s true. Each department does have it’s own processes, which can seem irreplaceable, having been honed for months or years. Whether these processes are the fastest, most efficient, and reliable way of getting things done is another topic entirely, and it’s the one that needs to be addressed when approaching this problem. However, department members may have been using the same systems for years, so relinquishing them can cause significant anxiety and frustration.
How to solve it. This is one of the most common frustrations for municipal departments implementing any new software, but solving the problem is actually quite easy. ViewPoint’s Client Success Manager, Valeria Amato, suggests scheduling a time for relevant departments (or department heads) to meet for a few hours as you lead the group in creating a process map.
This gives all departments an opportunity to see an overview of internal processes, as well as identify inefficiencies, gaps, or redundancies. After this activity is completed, you can work together to create a process that makes more sense for everyone involved, and automate these new workflows in the software. Involving the entire team in this process is an integral piece to any successful software implementation.
What’s really the problem here? Team members may have different metrics for evaluating the performance of new software. Keep in mind that some people may never be perfectly happy, but having measurable goals will help you and the rest of the team feel more confident in the value of the software.
How to solve it. Most modern software has reporting functionality. ViewPoint Cloud, for example, has robust analytics that allow customers to pull reports based on any field in their database. Pre-built reports will tell a high-level story of how many applications have been processed in a given time period, among other helpful metrics.
Even with these tools at your disposal, you still need to put in advance work to make sure you’re getting personalized value. Spend some time identifying how things have been done—how quickly, how many, and how often—so that you have a starting baseline. Then identify the most important metrics of success for each department (as well as the team as a whole). This pre-work doesn’t need to take long, but it will pay off when you start seeing the value of the software in numbers that are highly applicable to your team’s goals.
What’s really the problem here? When introducing new public-facing software to your community, citizen adaptation can be one of the biggest factors in a successful launch. Part of the issue here is that those who will be interfacing with your digital initiatives will have a wide range of potential uses. Contractors, for instance, come in many different forms; some are more tech savvy than others, and some have more capacity to learn how to use a new interface. As the team implementing new software, it’s your job to ensure constituents are on the same page. They are your customers, and as such, they deserve a user-friendly process.
How to solve it. The first step to getting constituents to use a new program is to ensure that you have a user-friendly, intuitive product. As the standards in the private sector increase, citizens expect better customer service from their governments. In order to keep up, forward-thinking municipalities are prioritizing customer-centric technology that’s easy to use internally and for the public.
You should also gather feedback from the people who are going to be using these services throughout the consideration and implementation processes and beyond. Effective citizen service comes from using feedback to continuously improve your processes.
With permitting software, for example, contractors are going to be the main user group. Most building department officials could easily identify “frequent flyers”—those contractors who are constantly in and out of City Hall. Why not hold a small focus group or send out a survey to understand their greatest pain points? Once you’ve set everything up, invite those contractors to come in and test-drive the software. To address ongoing concerns from new or less frequent users, consider offering a kiosk service, where someone in City Hall can speak with applicants, help them learn the new system and answer questions. Most importantly, forward-thinking municipalities remain in the mindset of continuously improving in order to provide high-quality citizen service.
As you can see, there are many important questions to consider when picking and implementing a new software solution. It’s important to remember that good communication and interdepartmental transparency are key in resolving each. You’ll be off to a great start by making sure you’ve outlined everyone’s visions and concerns, shared this information with your sales representative, and made sure to keep everyone involved at each step of the process. Don’t fall into the trap of trying to take on too much by yourself—government administration is a team sport after all, and the more you play together, the easier it becomes to do what you do best: providing your citizens with a level of government service that makes you proud.
Sometimes it’s hard to keep up to date in a world full of new technology, especially given the rapid advances in public sector applications. But technology is changing the way government works, from better customer-service to internet infrastructure to widespread collaboration on open source projects. That’s why we made this short guide for you (or someone you know) to brush up on IT concepts both old and new.
We live in an age of customer service. From your local grocery store to e-commerce giants like Zappos, today’s businesses are acutely concentrated on the ease and personalization of their customers’ experiences.
Having long been the norm in the private sector, this emphasis on customer-centric service is quickly becoming the new standard for local governments.
So who’s taking on this responsibility?
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