Thanks to technology, modern life is becoming increasingly efficient. Companies like ParkMobile provide apps for parking to help you avoid waiting in a queue (or worse, paying with actual coins). Shopping services like AmazonFresh will deliver household items to your door on a predetermined schedule. And now, ViewPoint Cloud has even improved local government services by bringing the entire permitting experience online with customizable automation software.
But as with any new technology, it’s crucial to understand how adoption comes into play. Technology can’t work unless people first understand it, and then utilize it. That’s why we’re sharing strategies from two different cities using technology help kiosks inside of city hall to increase constituent adoption of ViewPoint Cloud’s permitting automation technology.
What Is a Technology Help Kiosk?
A technology help kiosk can be a simple computer, laptop, or table designated solely for constituents to use online city services.
By design, kiosks are inexpensive and instructive, offering an astoundingly practical solution for time-strapped teams (which is to say, all teams in local government). They can be self-service, but more often are utilized as a way to guide customers through certain transactions or processes.
The concept isn’t new—they’ve been used in airports, grocery stores, and parking structures for decades. The application for providing access to new software to all constituents, however, is a genius example of how far dedicated public servants are willing to go to ensure everyone in their community has equal access to emerging technology.
Why Use of Kiosks is On the Rise in Local Government
For many communities considering bringing permitting processes online, one of the major hesitations in making the investment in ViewPoint Cloud is whether or not community members will understand how to use the public-facing storefronts to submit permit and license applications. Technology help kiosks offer the simplest path to adoption with two major benefits.
First, they increase technology equity by assisting populations with limited access or comfort with technology. The City of Wooster, Ohio, for example, sits 50 miles south of Cleveland, just north of Holmes County, which contains “the second largest Amish community after Lancaster, Pennsylvania,” according to Tim Monea, Chief Building Official.
“There are a large number of Amish contractors using ViewPoint Cloud via the kiosk in our department lobby. Additionally, there are others who ask for assistance and want to use the kiosk,” Monea shares.
The Town of Bolton, Massachusetts, with a population size around 5,000, uses the kiosk similarly. “We offer our kiosk to any applicant who doesn’t have access to a computer, has travelled into Town Hall in pursuit of a permit, or is uncomfortable with technology,” explains Jenny Jacobsen, the Town’s Health and Permitting Assistant. “I can sit with applicants to help them get acclimated.”
Jacobsen is in charge of assisting community members with permit applications. She acts as the point-person for constituent questions for their specific project needs. Which brings us to the second major benefit of kiosks: they reduce staff time spent on troubleshooting, while increasing constituent satisfaction.
“Constituent feedback has been very positive,” says Jacobsen. “The best part about our kiosk is that our door doesn’t become a dead end. You can still accomplish what you came in for in the first place.” Monea agrees that in Wooster, Ohio, “nearly all of our customers leave our lobby happy and appreciative of the personal assistance.”
Jenny Jacobsen, Health and Permitting Assistant with Town of Bolton, Massachusetts
“It is like training wheels. They’ll be riding on their own two wheels before they know it.”
Tips for Making the Most of Constituent Interactions at Kiosks
Before you rush off to implement a kiosk program, both Monea and Jacobsen shared a few pieces of sage advance to help ensure success.
Tip #1: Just because you have a kiosk, doesn’t mean constituent questions will stop.
Be sure to have a dedicated staff member who is comfortable with how the technology works and can patiently answer constituent questions and troubleshooting needs. In Wooster, OH, Monea attributes the success of the kiosk to having the right person in seat to walk constituents through the software and answer project-specific questions.
“The critical component is having someone assigned to assist customers who walk in and want to use the kiosk,” explains Monea. “We have an administrative assistant whose responsibility is assisting these customers with the kiosk, scanning submittal documents, as well as helping customers calling in with ViewPoint Cloud questions.”
Tim Monea, Chief Building Officer for the City of Wooster, OH
“It’s not just the kiosk; it’s the person who is helping them use the kiosk to get their task completed. These two things go hand-in-glove.”
Tip #2: The goal of the kiosk should be to reduce usage over time, but don’t expect usage to stop completely.
The old managerial adage, “Make yourself obsolete,” applies here, meaning kiosks should empower individuals to utilize ViewPoint Cloud’s public-facing application portal on their own, once they become comfortable with the technology.
“While our in-person customers have dramatically declined, we have daily users on the lobby kiosk,” shares Monea. Jacobsen agrees. “While I hope it will enable everyone to become comfortable enough to apply from home, I remind them that they are always welcome to use the kiosk,” she affirms. “I have a few contractors who do come in regularly.”
Tip #3: Leverage kiosks to incentivize “going green” after making the commitment to fully digitize permitting.
Back in 2017, the City of Wooster, Ohio decided to eliminate all paper processes for permitting across their Building, Planning, and Zoning Departments. Today, they do not allow paper applications or construction documents to be accepted. “At the outset we were committed to putting all of our workflow processes in the cloud using ViewPoint,” explains Monea. This includes “all plan reviews, permitting and inspection questions, reports, and other related tasks.” Therefore, kiosks have been vital in making the leap to get all stakeholders on board.
While the Town of Bolton, Massachusetts hasn’t fully eliminated paper applications, they now assess a fee for permit applications where filers insist on using paper forms. “Use of the kiosk is free,” Jacobsen shares, which incentivizes individuals to utilize ViewPoint Cloud’s public-facing application portal instead to save some money.
The new adaptation of technology help kiosks is perhaps one of the best examples out there to highlight the spirit and character of local government leaders. You care deeply about your constituents and seeing the communities you share grow and thrive. Ultimately, you are there to help. And this strategy allows you to help all constituents—business owners, developers, entrepreneurs, and others—approach permitting, licensing, and code enforcement applications with cheer.